Furthermore, they can lead to brand confusion due to generic commercial keyw...
As more and more companies are realizing the power of branding, they’re investing more into making their names recognizable by referencing their services or products.Since simple keyword optimization has gradually become outdated, EMDs may work best for you. But making the choice between EMDs and branded domains depends entirely on your specific marketing goals. So let’s delve into the different options you can consider for your domain name.Why Did Exact Match Domains Used to Work?EMDs vs. branded domains exact match Greece WhatsApp Number Data domain screenshot Image via Domain SherpaFirst, what constitutes an exact match domain? EMDs generally include one or two words that represent the product or service a business is offering. This keyword optimization makes the domain name highly relevant because customers can immediately identify whether a particular website is applicable to what they’re searching for.
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The advantages of EMDs include better matching anchor text links, higher search engine click-through rates (CTR), and higher AdWords CTR. On the flip side, EMDs can be seen as spammy, and they’re often difficult to obtain. EMDs vs. branded domains EMD best practicesImage via MozThe way search engines rank websites on the basis of their domain names is constantly changing. Prior to 2012, a website with only a few pages and an EMD was enough to rank on the first pages of Google. So what changed? You might say that was the era of SEO-centric strategies, since most websites’ focus was less on providing users with useful information and a satisfying experience, and more concerned with bringing in as much traffic as possible.
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