March 2016: Marketing Action Calendar for Restaurants

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Once again, we present you with the calendar with the most important dates in both Spain and the United States and we offer you some ideas for carrying out marketing actions in your restaurant.

March is a month with many special dates that can serve as an excuse to organize days, parties or events in our business , but this year Easter also falls at the end of the month, which translates into travel, tourism and an increase in customers in the hospitality sector.

Typical festivities
Although Easter is a religious holiday, we all - believers and atheists - take advantage of these days to enjoy leisure and therefore gastronomy , whether in your own city or getting to know new areas. Therefore, we have to be prepared to give customers the best possible service .

Depending on the area you are in, there WhatsApp Number Database will be some typical dishes or others, cod, stew, torrijas or Mona de Pascua are some examples. Choose one of them and organize some events during those days with that product as the protagonist: “La Semana del Potaje” or “La Fiesta del Cod” are two of the options. Make a special menu for the key days, Holy Thursday and Good Friday, when there is no meat , even though it is a Christian tradition not to eat meat during those days if you choose some appetizing dishes, even non-believers will surely try them.



But before Easter, you have a few other important days. Today is Balearic Islands Day, and adding a typical product such as sobrasada or Mahón cheese can be a nod to the festivities . You don't need to modify your menu, offer it to diners as an appetizer or starter.

Tuesday 8th is International Women's Day, and we suggest you have a nice touch with the women who come to your restaurant , inviting them to a glass of wine, a tapa , a coffee or giving them a flower. The possibilities are endless, choose what suits you best, but keep in mind that this gift will partly define your philosophy .

Health promotion
Another date that can be useful for organizing something special is March 14, the Day of Prevention of Vascular Risk. Take advantage of this date and during that week highlight dishes that are low in fat, cholesterol, in short, that are heart-healthy . You can create a special menu for those days or highlight in some way – using stickers, making a separate menu – the healthiest dishes you have in your kitchen. If you organize yourself in advance and find out who you should talk to, you could even create some days with the Cardiovascular Institute or the Ministry of Health as collaborators .