Such phrases are entered by users who already have specific needs and are oriented towards making a purchase. Examples of transactional keyword phrases would be: Stockholm gray corner sofa x cm iphone pro dance course Poznań Wrocławska. It is such phrases that generate company profits. Transactional phrases are most often placed on offer and sales websites. One intentional phrase different intentions The answer to most questions is: it depends. Intentional phrases are no exception. The same keyword phrase may be entered into the search engine by users with different intentions.
After entering the phrase website building we will see various results. These will include both websites of emarketing agencies offering comprehensive implementation of websites and ecommerce stores as well as guides for people who want to build a describing the stepbystep photo retouching process of designing and building a website. User intention intention phrases User intent Google search results The impact of intentional keywords on company profits If you want to increase your online visibility but also conversions (including profits) user satisfaction should be your most important goal.
Focusing solely on the number of searches for a phrase without analyzing the user's needs may not bring the expected results. Moreover Google focuses on showing users results that best match their intentions. User satisfaction and the length of the session on the website are of great importance in the process of positioning websites and ecommerce stores. But how to determine user intent? The starting point should be verification of search results. Before you start writing any text enter your main keyword phrase in the search box and see what results you get. Whether it be guides offer pages product cards.