One of them is the possibility of considerably increasing

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One of them is the possibility of considerably increasing the company's income. Do you want an example? Through an interactive questionnaire, Bolt IoT generated more than 47,500 lead conversions, earning nearly $1 million . Do you want to know more about how technology companies use interactive content to generate leads? In this article we will answer you: What are the benefits of interactive content in a lead generation strategy? How are technology companies succeeding with interactive content? Keep reading! What are the benefits of interactive content in a lead generation strategy? Interactive content is versatile resources that can be used at different stages of the strategy and for different purposes.

Given this, understanding how it can benefit your business Telegram Number Data is vital so you can develop an approach that meets the specific demands of your company. Attractive for users and full of advantages for managers, interactive content is already used by about 62% of Digital Marketing professionals, according to a study by DemandGen . The same source provides the data that justifies this growth: interactive materials generate twice as much engagement as static content . This is the main benefit of this approach, interactive content meets the demands of the modern consumer who values ​​authentic and personalized experiences. This engagement is what triggers a series of other benefits, which we will discuss below. Lead generation in first-party data technology companies A data-driven strategy is more likely to lead your company to make the best decisions possible.



Therefore, collecting your own data is one of the most important activities in Digital Marketing and you can take advantage of it with the use of interactive content. For example, when you offer a quality experience to those who visit your landing page, you give them more reasons to trust your company. Therefore, adding attractive elements to these pages is a factor that has everything to optimize your data collection. Other interactive content formats are also excellent data collectors. Questionnaires, for example, may collect information about the user's purchasing preferences, among others. Even if interactive content itself does not directly produce its own data, it can be used to facilitate the process.