|
Keyword research Creating content for your audience requires prior research and keyword analysis . This is the foundation of any solid SEO strategy. You can perform keyword research using dedicated tools, e.g. Ahrefs or Senuto . When selecting keywords, it is worth remembering those from the so-called long tail, which help you build content around a pillar topic, so you can avoid cannibalization of keywords on your website. Grouping words The list of key phrases should be grouped . Grouping is carried out in order to manage a given campaign more efficiently. You can do this by following: product or service, user's intention, sales funnel, search engine suggestions, main keyword (root).
Leave your contact details and order a free SEO consultation with our advisor. Company email Phone number I accept the privacy policy and consent to the processing of personal data by OBTK in order to present the offer. Send Assumption of website architecture Once you have Email Data done your keyword research and grouped the words, you can start working on the structure of your website . It is created based on user preferences and Google's algorithms. A well-developed website architecture allows you to avoid content duplication and the above-mentioned cannibalization on the website.

Technical optimization Technical optimization is also called technical SEO . It refers, among other things, to the speed of website operation, code optimization, meta description optimization , adapting the website to mobile devices, working on a consistent internal link structure, proper implementation of redirections and many other aspects. Content marketing strategy SEO strategy is closely related to work on content marketing strategy . In short, it is nothing more than achieving business goals by planning, creating, distributing and analyzing content .
|
|