their experiences with others to help them make the right purchasing choice.

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If you work in the travel industry, you should be prepared to manage a large number of satisfied and dissatisfied customers on Instagram. Let’s take the Skyscanner story as an example. Customers often share their pain points in the comments section, so it’s important for companies to address their requests quickly to meet their expectations and prove to potential travelers that their company is worth choosing.



Skyskanner Instagram Post Image Source However, if you realize you B2B Email List can’t meet Customer service expectations, it’s a good idea to provide your guest followers with another way to contact your customer support team, like Air France does below. Air France Instagram Profile Image Source Providing excellent customer support on Instagram is no longer an option these days as modern customers often turn to social media platforms to share .





In addition, 73% of customers said that friendly service is a decisive factor in "falling in love" with a brand. In other words, when you listen to your customers and answer their questions, you stay ahead of your competitors and gain more loyal customers. Takeaway: To increase customer satisfaction and give customers a good reason to choose your company over your competitors, it’s important to provide excellent customer support on Instagram: read reviews, analyze direct messages, and monitor brand mentions to quickly resolve customer requests .