“It’s something that takes relatively little time for us to do, but provi

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Phil Nottingham, brand marketing strategist at video software company Wistia, suggests adding email collection functionality to videos with some kind of incentive.video email marketing“A discount offer is a worthwhile exchange for that email subscription,” he said. “Placing the email gate at the beginning of a video with a solid incentive can increase email sign-up by 400%, as discovered by the Santa Barbara Chicken Ranch, a local chicken restaurant in California. This client also measured no significant loss in content views from this strategy.”9. Personalized videosNot surprisingly, Vito Santoro,

co-founder of Vaetas, which produces personalized call-to-action Egypt Phone Number List videos, is a fan of personalized videos.Before connecting with prospects, Vaetas records a short video, which it sends via email, text or social.Wista personalized videoWistia calls these “videos that don’t scale.”“We found that this approach increased our cold conversions by 38%,” Santoro said. “Warm follow-up emails and text messages converted at an amazing 99%.







The key is to be authentic and communicate that you understand your prospect’s needs, as opposed to immediately trying to sell your products or services.”10. Free stuffThen there’s always the age-old tactic of offering something free as a carrot.In fact, Sam Orchard, director of web design agency Edge of the Web, said it’s one of his agency’s most popular lead generation methods, but you have to offer something of real value—and even something a competitor might charge for.“We’ve had great success by offering signups [for] a free SEO audit for their site,” Orchard said.