Google wants to support merchants

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This announcement was made on the official Google blog on April 21, by Bill Ready (President of E-Commerce at Google). This major development, already under study at Google for some time, was anticipated by the current context of Covid-19. Indeed,  impacted by the health crisis by allowing them to more easily develop their digital presence . Initially open to companies in the United States from April 27, this new feature will be gradually deployed in other countries during the year.

Want to be ready when the time comes? We will explain everything to Korea Phone Number Data you ! Is your e-commerce strategy on point? Download our guide to find out! White Paper: “ What if you stopped losing money and paying your customers twice? ” Free and paid distribution of your products: what distribution? As for the main page of Google search results , it should remain intact, that is to say retaining only the locations reserved for paid ads and in particular the product carousel at the top of the page.



Free distribution will take place on the Shopping tab and on the dedicated platform. Advertisers will always have the opportunity to increase the visibility of their products, with paid placements at the top and bottom of the page, as with traditional search results. Screenshot of Google Shopping How to advertise your products for free on Google Shopping? As with paid ads, distribution will be done via a Google Merchant Center account and a product feed .