The Local Pack is positioned

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Name such as “coffee near me” or “best pizza in Bordeaux”. These results show businesses near your current location. local pack in Google  at the top of a SERP below AdWords results, although it can sometimes slip below organic links. A local pack generally includes: A map with places and pins A five-star rating scale for each location Three search results (some of which may be ads) Clicking on a business icon takes you to the Google Business Profile, which contains more detailed information about the business, including.

Hours of operation Phone numbers Photos Azerbaijan WhatsApp Number Questions and answers Peak times Avis Google Business Profile et Pack local 60% of smartphone users have contacted a business directly from search results (for example, the “click to call” option). Additionally, a significant volume of voice search queries consist of “near me” questions, increasing the popularity of this feature as voice search becomes more widespread. This makes the Local Pack an essential marketing tool to attract customers.



We recommend following high-level local SEO tips to improve your local presence, but also learning how to use Google Business Profile (GBP, formerly known as Google My Business ). Much of the data in Local Pack search results comes from GBP. By having full control of your GBP profile, you will be able to observe and manage this data. It's also important to note that rankings in Local Pack are determined by a different algorithm than standard rankings in organic search. SEO for the Local Pack therefore requires a different approach. In addition to standard SEO tactics like mobile.