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Some Marketing Automation software even allows you to create your content and distribute it, all under the same platform to facilitate reporting and increase your productivity. Do you want to better exploit your Marketing Automation Software? Download our Free Guide . You are not segmenting your contact base well To send the right message to the right person, in the right place and at the right time, it is essential to properly segment your contact base. Unless you prefer to send each of your emails one by one.
But there, your Marketing Automation software loses all its interest. To properly segment Mexico Phone Number Data your base, it is essential to have the right information that will allow you to create contact lists according to the leads profile, their objectives, their issues and their level of maturity. Here we can offer you a minute Marketing Automation Audit . . You do not collaborate with the sales department Marketing Automation software is designed to generate qualified leads and transmit them to salespeople for conversion at the best time.
Once these leads have matured. Problem if you have not consulted with the sales department to define what characterizes a qualified and mature lead, there is a good chance that the leads you send them will not be good. Do your salespeople value your leads? Are they able to convert them? If not, consider aligning your Marketing with the sales department . . You use too many tools This is a mistake I made myself when I moved to Marketing Automation. I used many tools to communicate on the Internet .
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發表於 2024-3-11 13:42:32