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Published by David Looses (OVH) onMarch 17, 2016| UpdatedMarch 24, 2016 at 2:53 p.m. 2016 SEO trends 2016 SEO trends While the Google search engine is constantly rolling out new features (search within applications, Google Now response engine, etc.), websites must adapt to new user experiences to maintain good visibility . The search for information on the Web evolves day by day. In front of our computer, from our smartphone, or even our connected watch, this research is shaped by new uses and a new relationship with screens.
Faced with these changes, SEO must adapt and broaden its scope by anticipating these new uses of search, while relying on solid fundamentals. closevolume_off Constantly evolving mobile search The year Hong Kong Phone Number 2015 was marked by the announcement of support for mobile compatibility as a ranking factor by Google. Even if the announced revolution will not have significantly shaken the results pages, we nevertheless notice that SEO is increasingly moving beyond its traditional scope to integrate increasing support for the user experience .
Technical optimization work, focus on performance, mobile experience is an additional facet to take into account in SEO. This trend will be marked in 2016 with in particular the deployment of the AMP (Accelerated Mobile Pages) project , supported by Google, which has been taken into account by search engines since the beginning of 2016. The objective: to offer an alternative, optimized and reduces web content and speeds up their loading by storing these pages directly on Google's cache servers.
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