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The sales cycle has many stages, it is more than just selling-buying; You have to make the consumer fall in love with you and sometimes, keep you top-of-mind so that they make up their minds. The idea is that you don't waste opportunities or money, if they already clicked on your site, if they were already interested in a specific product, why not follow up? Remarketing in Google Adwords not only allows you to track, but also allows you to customize your graphics to create brand recognition by getting the most out of a graphic.
In addition, you will be able to know which ads are really working and how people are responding to them to improve them. Another advantage of remarketing in Google Adwords is that you can adjust the language depending on the user you have to attract. If, for Digital Marketing Service example, you are selling furniture, you have to create a different message for someone who needs a bed than for someone who needs a coffee table, or a different message for someone who has only visited your page once, and for someone who needs a coffee table.
Who is a frequent customer. Remarketing on Google Adwords may be what you need Remarketing on Google Adwords is more likely to work than an average campaign, why? Because you are speaking direct language with a specific consumer according to their behavior, so conversions become more frequent and possible. Now, remarketing in Google Adwords is not only for sales, there are many objectives that you can achieve with it, it depends on your creativity and your needs, for example.
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