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Advertising is one of those areas where the cracks are not only obvious but also costly. Let’s look at a few examples of ads with sitelink extensions.
Example 1: What not to do.
1_Germany
This is a good advertisement. This is not very good. The annoying cyprus whatsapp data thing about this ad is that the website link is a mix of different paths and actions a user could take, even randomly. We blend product, social media and speaker content. This is unlikely to make anyone's life easier.
Even if I were interested in makeup, I might be distracted by the opportunity to meet Carrie Underwood, reducing the likelihood of conversion. The ad tried to please many different audiences but failed to please anyone.
Example 2: Site links sorted by interest stage.
2_clinique.png
Why not organize your website links according to your customer’s stage of interest, as Clinique has done here? This is awesome.
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