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While social media is a great tool, email marketing allows you to bypass the algorithm and speak directly to your fans. What's more, social media accounts can be hacked and you can lose tens of thousands of followers overnight - yikes! As a musician, there are many ways you can use email marketing as part of your marketing strategy. Here are some factors to consider: promote exclusive content and new releases from your clients’ books. The pop duo use their newsletter to drive sales of their exclusive releases, such as review versions of their new album.
Musician newsletter example source: upcoming shows have you ever been intimidated egypt dataset by the prospect of a show that’s too far away? Help your fans avoid this frustration by using segments in your gig promotion emails. Segmentation means organizing your subscribers by criteria such as interests or location. With , you already have data on where your subscribers are. But if you want to get more specific and segment by city, you can add custom fields to your signup form or send a survey to group subscribers by location. When promoting a show, use dynamic content to display announcements only to nearby subscribers.
Dynamic content can be easily added using drag-and-drop or rich text editor. Simply select the blocks you want to animate, click on the eye icon, and select the correct group. Here's what it would look like to only show a block of content to subscribers based in belfast. Screenshot showing how to add dynamic content in how to create dynamic blocks in use the same strategy to show users which of their favorite artists are performing near them. Newsletter source: reward your loyal fans with special perks by sending free downloads and previews to your most active subscribers.
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