Search Volume Analysis First you will gain insight into which keywords are more popular than others. This can help topics to optimize for which will ultimately give you higher search engine traffic and a higher ROI. For example, look at the search volume between how to bake a cake and how to build a particle accelerator. The difference in the number of times users searched for a given query. The clear winner is How to Bake a Cake Let's be thankful for this which makes the optimization even more advantageous. Google Trends Image Source Google.
Trends Competitive Research Competitive Research can help you determine which photo editing servies keywords and phrases your direct competitors are already ranking for in search engine results pages. From there you can decide which ones are worth fighting for and which ones are worth walking away from or setting aside. In most cases you will want to look for target phrases that your competitors are not currently ranking for because they are easier to rank for.
Content Ideas and Direction Next Keyword research will provide keyword suggestions for your content marketing campaign and help you set the direction for SEO. With a solid set of high-quality money keywords in mind you'll be able to build metadata and body copy for your website's homepage and come up with an editorial calendar that contains topics that are actually relevant to your audience.