Here are a few points to make

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Creating an ICP takes a few minutes, but the time is worthwhile. the clients that help you be more successful while filtering out those that’ll drain your agency’s resources. Here are a few steps you can use to create a basic ICP for your agency: List client traits you want to have on your ICP: For agencies, it’ll be things like marketing goals, business model, company size, and industry. Review past clients: Where do successful and less successful clients fall in these categories? Create a point system: Assign points to each trait so if your dental clients are always successful and construction clients aren’t.

Then dental prospects get points and construction prospects get . Place all of this on a spreadsheet. Then wedding photo editing service  continue to refine your ICP based on the success of new clients. Over time you’ll have a foolproof way of finding the best clients for your agency. . Go big on social proof We’ve already mentioned how positive reviews and referrals help you build a fast-growing agency. Social proof does the same thing, only it’s much broader and more flexible. Get more clients - screenshot of an agency's website with social proof Splash your awards, reviews, and results all over your website.



Social proof is just about any trust signal that shows people how awesome your agency is. That can be quotes from customers, the total revenue you’ve earned clients, logos of companies you’ve helped, or awards you’ve won. Social proof can also be long form, like customer stories or case studies. As you gather proof that your agency is awesome, put that stuff on everything. Landing pages, emails, proposals, anywhere a potential client might learn about your business should be decorated with social proof. .Be transparent It’s easy to get caught up in the excitement of signing a new client.