As a starting point, that means paying

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Attention to SEO best practices and having a site that’s: Mobile-friendly Fast loading Easy to use (clear navigation, good UX, etc.) Secure (i.e., HTTPS not HTTP) Well-structured Free of other technical SEO issues. However, best practices and optimizations will rarely be enough to rank in the top spot. If you’ve got the basics covered and are still nowhere to be seen, run through this flowchart: 03 how to get on top of google search We explain how to execute this process from start-to-finish in our guide to ranking on Google’s first page, but here’s a simplified version to get you started: Check the competition Align your page with search intent Cover the topic in full Build high-quality backlinks Add internal links Step 1. Check the competition Ranking on Google is not a single-player game.


Every site ranking on the first page is your competitor. You’ll have to surpass them to get to Special Data the number one spot. So the first thing you need to do is check the strength of the competition relative to your website. To do that, search for your keyword and eyeball the caliber of sites on the first page. If we do this for the keyword “womens pajamas,” the top results are dominated by huge brands like Kohls, Target, and Amazon. 11 womens pajamas serp Unless you’re also a big brand, it’d probably be pretty challenging to outrank these sites. For a keyword like “tall womens pajamas,” things look a bit more promising. There are a few lesser-known brands on the first page there’s even a small brand ranking #1. 12 tall womens pajamas serp If things look difficult at this stage, it’s probably best to pursue a different keyword—at least if you want a chance of ranking in the short-to-medium term.




Recommended reading: Keyword Difficulty: How to Determine Your Chances of Ranking in Google Step 2. Align your page with search intent Search intent is the reason behind a searcher’s query. For example, if you search for “blogging tips,” you’ll notice that all of the top-ranking pages are unordered lists of tips. 13 blogging tips serps If you search for “how to write a blog post,” they’re all how-to guides with step-by-step instructions. 14 how to write a blog post serp To stand the best chance of ranking at the top of Google, you should create the type of content that people are looking for.