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the imperative of proactive banking marketing and customer relationship management, as well as take systematic steps in this direction. What is the importance of banking marketing? The new concept of banking marketing gave due importance to customer satisfaction. It aims to have a complete view of customer needs and satisfy them in the best possible way through the required services, identifying potential customers and implementing activities based on market segmentation. The importance of banking marketing is summarized as follows: 1- Customer awareness Modern technology has made customers aware of developments in the economic environment, which includes the financial system.
The financial needs of customers have grown multifaceted in various forms like quick access to cash, money transfer, security of assets, increased return on surplus funds, financial advice, deferred payments, etc. With a wide network of branches, even in a Oman Phone Number Data different banking scenario, customers expect Banks have to offer more and better service to suit their demands and this has forced the banks to do marketing seriously. 2- Quality factor As the economy opened up, there was a rapid change in every activity, and banking was no exception. Quality is the watch word in the competitive, market-driven world and banks have to face this emerging scenario.
In fact, it may not be out of place to reiterate that in the future quality will be the sole determinant of successful banking projects and marketing should be focused on this most important need of the moment. 3- Increasing competition The banking industry is facing over-achievement, offering value-added services. Competition is no longer limited to resource mobilization but also in lending and other areas of banking activity. The foreign commercial bank with its superior technology, speed of operations and innovative positioning of its services has also provided the necessary impetus for Indian banks to innovate and perfect in the market.
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發表於 2024-2-20 13:46:09