Nestle This renowned company has focused

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This practice is called greenwashing . To do this, terms such as green or natural are used when describing products , making use of the color green or environmental symbols such as leaves or trees on packaging. In addition, they promote misleading studies or statistics that rely on green marketing messages, as well as presenting measures to reduce costs that are motivated by environmental sustainability. These types of actions mentioned above are misleading for consumers , and could put the health of a business or company at risk. An example of these poor marketing practices can be seen with the Volkswagen brand, whose share price plummeted by more than  and took nearly  years to fully recover due to falsifying the emissions reports of their vehicles.

So, if your plans include devising a green marketing strategy for Best budget GPS tracker price in Bangladesh your business or company, make sure the claims you make about your products are real.  Brands that apply green marketing To help you better understand how you can apply green marketing strategies, here are some examples of brands that apply green marketing . its eco marketing strategy on packaging, having a commitment to make it  recyclable by . In this sense, 's main objective is to help its consumers in terms of reducing greenhouse gas emissions by an amount of at least  million tons by . On the other hand, although currently recycles  of its organic waste, by , it aims to cover , while by  they expect to process more than one million tons of plastic.




. PepsiCo Over the last decade, this company, which stands out for being one of the main food and beverage manufacturers on a global scale, with annual revenues ranging from  billion dollars, has become a leader for its practices to preserve water and energy . To do this, it works hand in hand with farmers in order to monitor water use and carbon dioxide emissions to maximize performance. . IKEA This corporation has received numerous awards for all the efforts it uses to contribute to environmental conservation, being recognized by Impact Company , since it has shown respect for human and economic rights, as well as for its contributions to the environment with its regenerative efforts.