The value hypothesis is to understand

Sultanamow03

The purpose of measurement is to adjust cognition, and cognition is actually a hypothesis. That is to say, there are assumptions first, then products, then "measure" the assumptions, then adjust the assumptions, and then develop products based on the new assumptions.At the beginning of product development, everyone will have a long-term vision. What we need to do here is to break down the big vision into independent hypotheses. The most critical parts are the growth hypothesis and the value hypothesis: the value hypothesis measures the current When customers use a product or service.

Really realizes its value; the growth hypothesis is used to test how new customers discover a product or service.The specific measurement method is very simple. the user's willingness to try the product and use the product again. The Cyprus Mobile Number List  growth hypothesis is to understand the user's willingness to recommend the product to others. After measurement, it is necessary to understand why users are unwilling to try the product and use it again, and why they are unwilling to recommend the product to others.





and then adjust the hypothesis to improve the product.4. Business modelThere is a ready-made analysis template for business models called the Business Model Canvas, but the original model and corresponding theory are used in traditional industries, so I made changes to the original model and its theory based on my personal understanding of the Internet industry to improve its applicability.However, I personally think that whether it is the original business model canvas model or the new model that I modified based on my understanding, its actual significance is quite limited,