The product pages explain the

rigite2542@artg

Advantages that sneakers made of Merino wool offer, for example that the material is temperature-regulating and antibacterial and that the shoes can also be worn barefoot - without fear of cheese feet. Conclusion: If you rely on special materials or innovative technologies, your USP is obvious. Explain to users on the product pages exactly what is new about your product and what makes it better than others. 6. Simplicity There are some things you always put off: for example, finally taking out legal protection insurance or finding out more about retirement planning.

All the better if providers can claim to have particularly uncomplicated and flexible Special Data solutions. Example: ing.de ING is a bank that, according to its self-description, relies on “few and transparent products” and makes banking seem very easy. The homepage lists unique selling points that are intended to particularly appeal to a young target group: USp example from ING Screenshot from ing.de The entire website radiates lightness and joie de vivre (imagery, design, user first name) and therefore stands out clearly from the classic banks.



The language is also clear and unambiguous and the texts are kept short. Conclusion : If “simplicity” and “uncomplicatedness” are the unique selling points of your product, then you should communicate that in simple, clear words. Ideally, your entire website (including design and corporate language) is in line with your USPs. 7. Exclusivity “Not everyone has something like that” – as we know, the exclusivity of a product can also have a sales-promoting effect.