Also study the source of your leads

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Here, we advise you to analyze the demographic and behavioral data of your contacts. By understanding where they come from, you will know more precisely what they want. Implement appropriate actions: each lead goes through different phases of the funnel. It can be managed by marketing, then sales teams… Or both at the same time! Each situation leads to the implementation of adapted actions.


For example, if the lead is managed by both teams, invite the sales Phone Number Data teams to maintain the relationship with the prospect by phone… And invite the marketing teams to deploy a personalized content strategy to mature the lead. For example, with Plezi’s smart campaign. 4 tips to set up a good lead management process Don’t you fear the lead management stage anymore? Good for you.




But before jumping into the deep end, here are some tips to set up a good lead management process… Without ever ending up with your head under water. 1. Automate lead capture Marketing automation is an essential tool for lead management. With a specialized tool (like Plezi), you save time and effort to manage your qualified leads.