Further clarifying the paying subjects

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There are three main core elements of concern, namely product value, procurement cost and usage efficiency. Moreover, companies usually purchase larger quantities, and as the purchase volume increases, the cost per unit product will decrease. Therefore, To B products also need to fully consider the competitive environment and customer purchase scale, and formulate a price strategy that is competitive and achieves economies of scale. Unable to provide more valueadded experience or create differentiation In addition to the primary pricing difficulty, limited scene experience or valueadded experience is another headache for paid To B products. Take DingTalk, the subject of discussion in this article, as an example. From an individual perspective, most people mainly use the basic functions of DingTalk in their daily lives, including clocking in and out, work communication, etc., and do not even use other functions,


let alone Not to mention using the Office suite to transfer Austria WhatsApp Number documents. In other words, if the Office suite cannot bring users a valueadded, new office experience, then there is no need for users to abandon their original software usage habits and switch to paying for other products. Furthermore, from an enterprise perspective, due to fierce competition and few market opportunities, many To B products are gradually converging in functionality. This makes it difficult for companies to find a unique feature that is significantly better than other competing products when selecting products. Many To B products suffer from "functional homogeneity". At this time, enterprises often have a wider range of choices and give greater priority to using free alternatives





or looking for more affordable solutions, which also limits the promotion of paid To B products. The payment subject is unclear The question "who will pay the bill" is a stepping stone before using paid To B products.  of To B products is an important part of the development of paid products. Whether a business or an individual bears the costs needs to be clearly defined. To B products mainly provide services for enterprises or organizations to meet their internal management, collaboration, communication and other needs, rather than providing simple tools or entertainment for individual users. Normally, the paying subject should be the enterprise or organization using the software, rather than an individual user or individual.