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As in all marketing activities, we will also include the promotion of the new product within a plan established upstream: we will draw up a list of all the activities that we will carry out with a view to making the product more visible on the market and we will establish the budget for each of these. Why is this step so important, which is too often underestimated, especially by small-medium sized businesses? Having a clear understanding of the available budget helps to avoid exceeding it and, therefore, to optimize the turnover that can be obtained from the sale of the new product. Let's try to imagine selling the item for 100 euros, having a production cost of 50 euros and not taking marketing costs into account. In the future, we may discover that the turnover was not 50 euros as expected, but only 10 euros for each product sold, because advertising and marketing - fundamental elements for promoting the product - accounted for as much as 40 euros.
After having established the overall budget for the various promotional activities, both online and offline, it will be appropriate to understand which aspects you want to base your communication strategy on. That is: what are the innovative points of the product? to purchase our item and not that of our competitors? Understanding the points of differentiation of our product is essential to be able to develop an effective communication strategy, which delves into the Agent Email List innovative characteristics of the product. Around this, we therefore create a clear and specific message, a "slogan" that remains imprinted in the mind of the consumerking. 2 Create curiosity and mystery around the product We have optimized the prototype and created the product that will be launched on the market, we have established the budget for the marketing activity and we have studied the points of differentiation that we will highlight.
We can say that, in this "pre-launch" phase, we are at a good point. Only one further important step is missing: the creation of a wave of curiosity and mystery around the new product, which can attract the consumer's attention. In the pre-launch phase, social networks play a particularly important role: thanks to these social platforms it is possible to reach a large audience, who, if interested, will spread the news thanks to "likes" and shares of your posts. But how is it possible, in all of this, to establish communication with your users focused on the upcoming product, creating curiosity and a veil of mystery? One idea could be to establish an official launch date, which must be respected, and start a series of posts with a countdown. Let's take an example: if we have established that the product will be on the market from November 10th, starting from October 10th we will be able to create a post every day with.
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發表於 2024-3-13 12:54:13