The company operates through geographical segments

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Tiger Beer: Beer brand with a globally famous street image Edelweiss beer: Beer inspired by the Swiss Alps Birra Moretti Beer: Italian beer brand Desperados Beer: Tequila flavored product. Lagunitas beer: Beer originating from northern California Strongbow Ciders Fermented Water: The product has a fruity flavor and has less alcohol than beer. Pure Piraña Water: Fruity flavored sparkling water product Bivina Beer: Refreshing flavor produced according to a unique recipe suitable for Vietnamese taste. Larue Beer: Excellent quality beer products since 1909 Vietnamese Beer: Product line dedicated to the Vietnamese market, honoring Vietnamese values And many other products… marketing-principle-heineken Heineken uses a product diversification strategy Using a product diversification strategy , but since first launching on the market, this brand's products have always focused on quality and design. Heineken's top criterion is excellent beer quality. In addition, green was chosen by Heineken as a loyal color for Heineken beer products . This fresh color has helped the brand satisfy customers when enjoying it.


This is also the factor that brought Heineken to its current Australia WhatsApp Number List position. 2. Price – Pricing strategy Going against other brands in terms of price competitiveness, Heineken's marketing strategy always wants to guide its customers to perceive the premium beer brand in terms of quality. Currently, the retail price of a 330ml can of Heineken beer on the Vietnamese market is 16,000 VND. This is a part of Heineken's marketing strategy that has been carefully calculated and is completely suitable for the development of the Vietnamese market. Although this number is much higher than other beer lines, Heineken is still well received by the Vietnamese market with a large consumption volume. Therefore, Heineken's revenue in Vietnam has grown very steadily for many years. Most of the brand's target customers are businessmen or office workers. Therefore, choosing Heineken to appear at parties is considered a testament to the classy and luxurious style and taste of beer enjoyment, representing the social status of Heineken beer drinkers.



Heineken's target customers are businessmen and office workers Heineken's pricing strategy is based on its competitors, so how does Heineken identify its competitors? Let's join Ori to learn about what competitors are and learn how Heineken has used them. 3. Distribution strategy in Heineken's Marketing strategy such as Asia Pacific, Africa, Middle East and Eastern Europe, Americas, Europe. Under the Heineken brand, the Group has a portfolio of more than 300 local beers & wines. The group's brands are purchased and consumed by customers in restaurants, bars and retailers globally. Heineken's marketing strategy uses local production of the majority of its products in the countries where it is consumed, thereby reducing distribution costs and optimizing distribution efficiency. Therefore, now this brand is present in 170 countries, with more than 130 beer factories. This brand is aiming to expand its market to "cover" all regions of the world.