Represents a paradigm shift and a return to a time when third party cookies had completely taken over Of course it coincides with increasing regulation of consumer privacy and the reduction of tracking data available to advertisers By placing the emphasis on the content itself rather than the user contextual targeting allows for more creative optimization methods better audience development and most importantly greater brand safety Contextual targeting uses.
Context a semantic understanding of site language intent and search to Phone Number List find the most appropriate placement for an ad Whether you want to avoid misinformation or simply stay away from news that could damage your brand contextual targeting can help determine page content But it can do much more Using MGID s contextual intelligence tools you can filter sensitive content and exclude it from advertisements By excluding particular topics feelings.
Or emotional tones you no longer have tomessage will always be conveyed in the right context ensuring long term brand safety Upcoming trends Although contextual targeting is gaining more and more importance and every aspect of it context search intent is now considered essential it still remains just one of the many solutions that exist in the ad tech ecosystem To succeed within an ever evolving ad tech landscape.
發表於 2023-12-2 17:31:24
