When you write conversationally,

Jerry450

Everyone wants to feel valued. No one wants to feel like a faceless entity.  you’re talking to your prospect, making them feel valued. You use words like “I” and “you” to make your prospect feel like a friend. But do keep in mind the magnetic power of the word “you” as you write your copy. “As long as you use words like I, you, and me, you create the feel of a personal form of communication.” – Joseph Sugarman Furthermore, use simple words and simple sentences to create a light atmosphere. The objective?


To present copy that’s easy to read. It’s not about “talking down” to your reader. It’s about clarity. Without clarity, there’s no conversation. No persuasion. Want to see an example of conversational copy? Check out this snippet Indonesia Phone Numbers 175 Million List from Levi’s website: Levi's Persuasive Copywriting White Denim Season Is Back Image Source: Levi’s Notice the following: • They say “grab” instead of “get.” • They say “your.” • T





hey say “head to” instead of “go to.” • They say “how to style them” instead of “how to wear them.” Doesn’t it feel like Levi’s is having a conversation with you? Tell engaging stories Want to transport your reader to your world? Tell a story. Research shows that engaging stories absorb those who listen to them. When told strategically, a story can transport your prospect to, what Joseph Sugarman calls, a buying environment. The objective?